Digital Trends for a Post Corona World
source: https://www.digitaltrends.com/ The prospect of a pandemic has been a well-known risk for many years, but it was hard to predict the exact timing of the current corona-virus crisis. Trends operate the same way: The big shifts might be well-known; but it’s hard to predict the timing and shape of the bell curve that most trends follow. Will they stay niche or suddenly see accelerated mass adoption because of some external trigger? At times like these it’s good to look at trends that were already out there, but now feel primed to play a more vital role in our marketing strategy My attempt below is to decode the few digital trends that have been radically accelerated by the crisis: 1. Digital Escalation of video content: 1 in 3 watch online video While it is no secret that video consumption is high amongst the internet population, with the economy moving towards a virtual experience economy, this trend is going to gain new levels of meaning. A significant po...
